Nailed it






Web Copy 

New concept in beauty salons


Austhetica wanted to showcase the opportunity they offer to beauty and wellness practitioners – but with a new slant. Salons for hire in a shared beauty suite.


We worked together with the web developer to make sure the benefits shone through on every page of their new website. 

PR Announcement

Company acquisition

When clarity and sensitivity is critical, company communication must be well planned.

I worked with Yourinsureancebrokers to make sure the right message came across when they acquired a new company.

It worked – they received congratulations and positive feedback on the company move.



Promoting local business

500-word health article for a regional business directory – The Albany Creek Buzz, distributed by Paul Crooks Advertising and Marketing..

Web Copy 

New Solar & Electrical website

Expert Electrical wanted down-to-earth, conversational copy that highlights their expertise. Since they are good, highly skilled, salt-of-the-earth people, it was a pleasure to reflect their culture in the content.




Writing about yourself can be difficult. 

Author Tina Cardillo has an inspiring story to tell about her journey to writing her children’s book ‘Horace and the Hugging Trees’. 

I tweaked the clarity and communication of her media kit and helped add a personal touch to her website’s About page.


Google does love a fresh bit of content to up your search ranking.

More than that, blogs are a gift that keeps giving for years into the future as your content answers search questions.

Besides my own blogs, my most recent blog content was for MTC Recruitment. Researched content on talking topics of the day are what get their clients interested.